Jordans Cereal

Jordans is a British manufacturer of breakfast cereals and cereal bars, founded in 1972 by brothers Bill and David Jordan in Biggleswade, Bedfordshire, England. The company began by producing granola, inspired by a recipe they discovered in California. Over the years, Jordans expanded its product range to include various cereals and muesli blends, emphasizing natural ingredients and whole grains. In 2009, Jordans merged with the Ryvita Company, a subsidiary of Associated British Foods (ABF), forming The Jordans & Ryvita Company Limited. By 2013, ABF had acquired full ownership of Jordans, making it a subsidiary of the multinational food and retail group. Today, Jordans continues to produce a variety of breakfast cereals, including granolas, mueslis, and oat clusters, maintaining its commitment to quality and natural ingredients.