Always Feminine Hygiene Products

Always is a global leader in feminine hygiene products, featuring a range of pads, liners, and wipes designed for menstrual and daily protection. Launched in the United States in 1983, the brand quickly revolutionized the market with its technological innovations regarding absorption and comfort. Over the decades, it has expanded to international markets under various names, such as Whisper in many parts of Asia and Orkid in Turkey.

The brand is owned and manufactured by Procter & Gamble (P&G), a multinational consumer goods corporation. Because of its massive global footprint, Always products are manufactured in multiple countries across North America, Europe, and Asia to serve regional markets efficiently. P&G maintains strict quality control over these facilities to ensure consistent product performance worldwide.

Today, Always remains a cornerstone of P&G's Baby, Feminine & Family Care segment. Beyond product manufacturing, the brand is well-known for its social impact campaigns, particularly those focused on building confidence in young girls and addressing period poverty globally. Its ownership and distribution continue to be managed by P&G's global headquarters in Cincinnati, Ohio.