Aquafresh Freshmint Toothpaste

Aquafresh is a global dental hygiene brand known for its iconic triple-stripe pattern, representing healthy gums, strong teeth, and fresh breath. Originally launched in the United Kingdom in 1973 by Beecham Group, it became one of the first brands to offer multiple oral health benefits in a single squeeze.

The brand has undergone several ownership shifts through corporate mergers, moving from Beecham to SmithKline Beecham and later GlaxoSmithKline (GSK). As of late 2022 and moving into the future, Aquafresh is owned by Haleon, a dedicated consumer healthcare company spun off from GSK. While manufacturing takes place in various global locations to serve local markets—including facilities in Europe and Asia—the technical innovation and brand direction remain rooted in its British heritage. Today, it remains a household staple in countries like the Netherlands, where this specific '3-voudige bescherming' packaging is distributed.