Hela Gewürz Ketchup

Hela is a traditional German brand most famous for its 'Curry Gewürz Ketchup'. Founded in 1905 by Otto Hermann Laue in Hamburg, the company originally began as a spice mill. Over the decades, it evolved into a major food producer, launching its iconic spicy ketchup in 1963, which has since become a cult classic in German households and abroad. The brand remains family-owned to this day, emphasizing its heritage as a medium-sized enterprise known as a 'Mittelstand' champion. Manufacturing is primarily centralized in Germany, particularly at their headquarters in Ahrensburg, ensuring consistent quality and adherence to traditional recipes. The brand continues to be owned by the Laue family through the Hela Gewürzwerk Hermann Laue GmbH.