madeometer

Made O'Meter

Discover where a brand or product originates

Brand origin
Germany
Main production
Germany

Hela is a German food brand known for spice ketchup, spices, sauces, and food ingredients. Hela is ultimately owned by Greencap GmbH, a family-owned company headquartered in Germany.

hela.eu
Is the information about Hela correct?
Updated: 11 October 2026 · Ownership verified: 13 September 2026 ·
Share𝕏

Ownership chain

  1. BrandHelaGermany
  2. Hela Gewürzwerk Hermann Laue GmbH
  3. Ultimate ownerGreencap GmbHGermany

About Hela

What is Hela?

Hela is a German food brand that produces spice ketchup, spices, spice blends, sauces, and functional ingredients. Hela serves food retailers, the food trade, gastronomy, and the food industry. Hela products are sold in more than 60 countries.

Who owns Hela?

Hela is ultimately owned by Greencap GmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Hela, Hela Gewürzwerk Hermann Laue GmbH, and Greencap GmbH. Greencap GmbH is the ultimate owner, and the business is family-owned.

Where does Hela come from?

Hela originated in Germany and began in Hamburg on 13 May 1905. Otto Hermann Laue took over the trading company Carl H. Rose & Co. and renamed it Hermann Laue, or Hela, in 1906. The business moved its headquarters from Hamburg to Ahrensburg in 1989. Hela remains headquartered in Ahrensburg, Germany, and is managed by the Laue family.

What products does Hela make?

Hela makes spice ketchup, spices, spice blends, liquid seasonings, sauces, delicatessen products, and functional food ingredients. Hela Gewürz Ketchup first entered German supermarkets in 1963. The wider Hela product family also includes the Theo, Art of Oil, and Chamkar brands.

How large is Hela?

Hela has more than 600 employees and operates at eight locations worldwide. Hela describes the business as an international family company serving customers on almost every continent.

Frequently asked questions about Hela

Is Hela a German brand?

Yes, Hela is a German brand that originated in Hamburg in 1905. Hela is headquartered in Ahrensburg, Germany.

Who makes Hela spice ketchup?

Hela Gewürzwerk Hermann Laue GmbH makes Hela spice ketchup. The company is part of the ownership chain leading to Greencap GmbH, Hela’s ultimate owner.

Is Hela still family-owned?

Yes, Hela is still described as a family-owned business. The Laue family continues to manage the business, which is ultimately owned by Greencap GmbH.

Where is Hela spice ketchup made?

Hela spice ketchup is made at Hela’s site in Ahrensburg, Germany. The Ahrensburg location also produces spices, spice blends, liquid seasonings, sauces, and food ingredients.

Does Hela sell products outside Germany?

Yes, Hela sells products in more than 60 countries. Hela operates internationally and has locations in several countries.

Sources: hela.eu: history, hela.eu: historia, hela.eu: geschichte, hela.eu: histoire, hela.eu: en, northdata.de, madeometer.com: Hela Spice Ketchup, madeometer.com: Hela Gewrz Ketchup Curry 30 less sugar

Sources: hela.eu, en.wikipedia.org

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Hela

31

and 7 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

2025 i7even ApS Copenhagen Denmark - All rights reserved. Concepts and methods used in this app may not be reproduced without permission

MagazinePartnerships