Sage Espresso Machine

Sage is a premium brand of kitchen appliances, most famous for its high-quality espresso machines and countertop appliances. In the United Kingdom and Europe, the brand operates under the name 'Sage' (often Sage Appliances), while in other parts of the world, such as Australia and North America, it is more commonly known under its original brand name, Breville.

The brand's products are designed and engineered in Australia by the Breville Group. While headquartered and ideated in Australia, the manufacturing of Sage products is primarily carried out in specialized factories in China. This global operation allows the company to maintain high technical standards while scaling production for international markets.

Ownership of the Sage brand lies with the Breville Group Limited, an Australian public company. The transition to the Sage name in European markets was a strategic move due to a branding rights conflict with a different entity already owning the 'Breville' trademark in those specific regions. Today, the company continues to lead in the specialty coffee niche, focusing on 'third wave' coffee quality for home users.