Made O'Meter
Discover where a brand or product originates
Sage is a premium brand of kitchen appliances particularly famous for its high-quality espresso machines. The brand is the European trade name for Breville Group, an Australian company that has become a global leader in home coffee equipment. While the brand was conceived and is engineered in Australia, the manufacturing of the physical units primarily takes place in China to leverage specialized electronics production facilities.
The Sage brand was specifically created to market Breville's award-winning appliances in the United Kingdom and Europe due to trademark restrictions on the original name in those regions. Today, it remains under the full ownership of Breville Group Limited, continuing to operate as their flagship identity in the European market for professional-grade domestic appliances.
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