Hela Gewürz Ketchup Curry

Hela is a traditional German family-owned brand with a legacy dating back to 1905 when Otto Hermann Laue founded the company in Hamburg. It is most famous for its specialty 'Gewürz Ketchup Curry' (Curry Spice Ketchup), which was introduced in 1963 and has since become one of the most iconic condiments in German culinary culture. The product's distinctive red bottle and green lid signify its mild version, though other heat levels are also popular.

Today, the brand remains under the ultimate ownership of the Laue family through the Hela Gewürzwerk Hermann Laue GmbH. While its primary manufacturing and headquarters are located in Ahrensburg, Germany, the company has expanded globally with production sites and distribution networks in countries such as Austria, the Netherlands, China, and Singapore. The brand is a staple in European supermarkets and is increasingly exported to international markets as a specialty food item.