Crownfield Golden Puffs

Crownfield is a private label brand primarily owned and distributed by the German supermarket giant Lidl. Golden Puffs are a honey-glazed puffed wheat cereal marketed as an affordable alternative to major brand cereals.

Because Crownfield is a store brand, the manufacturing locations can vary based on the specific market and regional supply chains across Europe; however, many of their cereal products are produced in Germany or France by contract manufacturers such as Nordgetreide or Cereal Partners. The brand is managed under the Schwarz Group, which coordinates global sourcing for Lidl stores.