LU Petit Beurre

LU Petit Beurre is one of the most iconic biscuit brands in history, founded in 1846 in Nantes, France. The name 'LU' represents the initials of the founders, Jean-Romain Lefèvre and Pauline-Isabelle Utile. The specific 'Petit Beurre' design was created in 1886 by their son, Louis Lefèvre-Utile, featuring a unique shape that allegorically represents time: 52 teeth for the weeks of the year, 4 corners for the seasons, and 24 dots for the hours of the day.

While the brand maintains its headquarters and primary manufacturing site in France (specifically in La Haie-Fouassière near Nantes), it has evolved from a family-run business into a global brand. Today, it is owned by the American multinational Mondelēz International, which acquired the biscuit division from Groupe Danone in 2007. The product is widely available across Europe and often manufactured in local facilities to meet regional demand.