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Herbal Essences is a globally recognized hair care brand known for its emphasis on botanical ingredients and fragrance. Originally launched in 1971 by Clairol in the United States, the brand revolutionized the market with its nature-inspired marketing and clear bottle designs. This specific 'Hidrata Aroma a Coco' shampoo, as indicated by the French map icon on the label, is manufactured in France, though production for the brand occurs in various facilities worldwide to serve different regional markets. Throughout its history, Herbal Essences has shifted focus toward sustainable practices and natural certifications, such as collaborating with the Royal Botanic Gardens, Kew.
In 2001, Procter & Gamble acquired Clairol from Bristol-Myers Squibb, bringing Herbal Essences into one of the world's largest consumer goods portfolios. To this day, Procter & Gamble remains the ultimate owner, managing the brand from its global headquarters in Cincinnati, Ohio. The brand continues to be a staple in the mass-market hair care segment across Europe and the Americas.
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