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Hellmann's is one of the world's most famous condiment brands, best known for its classic Real Mayonnaise. The brand was established in 1913 by German immigrant Richard Hellmann, who sold his wife's signature mayonnaise recipe at his deli in New York City, distinguishing his jars with a distinctive blue ribbon.
In 2000, consumer goods giant Unilever acquired Bestfoods (formerly Best Foods / Corn Products Company), bringing Hellmann's under its global portfolio. Products sold across Europe, including Denmark, are typically manufactured in Unilever's European production facilities located in countries such as Spain, the United Kingdom, and the Netherlands.
In parts of the western United States and Latin America, virtually identical mayonnaise products from the same corporate umbrella are marketed under the Best Foods brand name. The brand remains one of Unilever's flagship global food brands.
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