Edgard & Cooper

General Mills is a global food company headquartered in the United States, known for brands like Cheerios, Nature Valley, and Blue Buffalo. In April 2024, General Mills acquired Edgard & Cooper, a leading European premium pet food brand, to expand its pet food portfolio. The acquisition was part of General Mills' Accelerate strategy, aiming to drive sustainable, profitable growth and enhance shareholder returns. Under General Mills' ownership, Edgard & Cooper operates as a separate unit, with its financial results integrated into General Mills' International segment. The founders of Edgard & Cooper, Koen Bostoen, Louis Chalabi, and Jürgen Degrande, continue to lead the business. The brand is known for its commitment to natural ingredients and sustainability, offering high-quality pet food products across Europe and expanding into the U.S. market through partnerships with retailers like PetSmart.