Rockstar

Rockstar belongs to PepsiCo, Inc. through Rockstar, Inc.. Rockstar is owned by PepsiCo, Inc., headquartered in the United States. Yes. The ultimate owner of Rockstar, PepsiCo, Inc., is headquartered in the United States.

PepsiCo is a multinational food & beverage corporation headquartered in Purchase, New York, with global ownership and distribution rights for Rockstar in many markets. Celsius Holdings is a U.S.-based beverage company headquartered in Boca Raton, Florida; as of 2025 it holds ownership/operating rights for the Rockstar brand in the United States and Canada under a transaction and commercial arrangements with PepsiCo.

PepsiCo distributes/operates Rockstar internationally through its regional subsidiaries (e.g., PepsiCo Europe). In the U.S. and Canada, Rockstar is operated by Celsius Holdings per the 2025 transaction.