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ownerPAI Partners (France)
originItaly

milk_shake belongs to PAI Partners through Beautynova S.p.A.. milk_shake is owned by PAI Partners, headquartered in France. No. The ultimate owner of milk_shake, PAI Partners, is headquartered in France, not in the United States.

Beautynova S.p.A. is an Italian professional haircare group that develops and markets premium salon brands (including milk_shake, Z.one Concept and Medavita). In recent corporate activity PAI Partners acquired a majority stake in Beautynova to support international expansion, making Beautynova the operating owner of the milk_shake brand while PAI Partners is the private-equity majority investor. Beautynova operates a regional arm (Beautynova Americas) and distributes milk_shake through local subsidiaries and partners.

Beautynova Americas / z.one concept USA, Inc. (North America distribution and local subsidiary)

Products from milk_shake (6)

Sources: paipartners.com, cosmeticsbusiness.com

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