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Who owns Varusteleka?

Varusteleka

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Brand origin
Finland
Main production
Finland

Varusteleka Oy is a privately held Finnish company specializing in military clothing and gear, founded in 2003. The company is known for its own brands, including Särmä, Särmä TST, Terävä, and Jämä, which together account for nearly 50% of their sales. Varusteleka operates a flagship store in Helsinki and serves online customers worldwide. In 2023, the company reported a turnover of €20.4 million and shipped 926,496 products to 91 countries. The company is privately owned by the founder and the management team, with no outside investors. The CEO of the company is Jari Laine.

varusteleka.com
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Updated: 13 September 2026 · Ownership verified: 13 September 2026 ·
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Sources: varusteleka.com, tietopalvelu.ytj.fi

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Varusteleka

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