Varusteleka

Varusteleka is owned by Varusteleka Oy, headquartered in Finland. No. The ultimate owner of Varusteleka, Varusteleka Oy, is headquartered in Finland, not in the United States.

Varusteleka Oy is a privately held Finnish company specializing in military clothing and gear, founded in 2003. The company is known for its own brands, including Särmä, Särmä TST, Terävä, and Jämä, which together account for nearly 50% of their sales. Varusteleka operates a flagship store in Helsinki and serves online customers worldwide. In 2023, the company reported a turnover of €20.4 million and shipped 926,496 products to 91 countries. The company is privately owned by the founder and the management team, with no outside investors. The CEO of the company is Jari Laine.