Rhode

Rhode is owned by e.l.f. Beauty, Inc., headquartered in the United States. Yes. The ultimate owner of Rhode, e.l.f. Beauty, Inc., is headquartered in the United States.

e.l.f. Beauty is a U.S.-based cosmetics company known for its affordable and cruelty-free beauty products. In May 2025, e.l.f. Beauty acquired Rhode Skin, Inc., the brand founded by Hailey Bieber, in a $1 billion deal. This acquisition included $600 million in cash and $200 million in e.l.f. stock, with potential additional payouts based on performance over the next three years. Hailey Bieber continues with the company as Chief Creative Officer, head of innovation, and strategic advisor. The deal reflects both Rhode's rapid growth and e.l.f. Beauty’s strategic expansion within the beauty market.