LEGO is ultimately owned by KIRKBI A/S, which is owned by the Kirk Kristiansen family. The ownership chain is LEGO, LEGO System A/S, LEGO A/S, LEGO Holding and KIRKBI A/S.

How rich are the LEGO family?

The Kirk Kristiansen family owns KIRKBI A/S, which owns LEGO Holding’s 75 percent interest in the LEGO Group. The verified information establishes the family’s ownership structure but does not provide a current net-worth figure for the family.

Is LEGO Insiders free?

The verified information here does not establish the current terms of LEGO Insiders membership. LEGO Insiders is a LEGO customer membership programme, but registration benefits and conditions can change by market.

Who owns the LEGO movie rights?

Ownership of film rights depends on the specific LEGO film and the agreements behind it. The LEGO brand is ultimately owned through KIRKBI A/S, but that does not mean KIRKBI owns every character, studio or film property used in LEGO movies.

What is LEGO Smart Play?

The verified information here does not establish a current LEGO product or platform called LEGO Smart Play. LEGO does develop physical and digital play experiences, but the name should not be treated as a confirmed LEGO product category without title-specific information.

What is LEGO Technic?

LEGO Technic is a LEGO product line focused on mechanical models and construction features. It forms part of the wider LEGO portfolio of building sets and themed play products.

Who owns LEGO?

LEGO

Ultimate ownerDenmarkKIRKBI A/S

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Brand origin: Denmark
Main production: Several countries, incl. Denmark

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Ownership chain

BrandLEGODenmark
LEGO System A/S
LEGO A/S
LEGO Holding
Ultimate ownerKIRKBI A/SDenmark

About LEGO

What is LEGO?

LEGO is a Danish brand best known for interlocking construction bricks, building sets, play materials, digital experiences and LEGO branded merchandise. The LEGO Group is headquartered in Billund, Denmark, and remains a privately held, family-owned business. The LEGO Group’s main activities include developing, manufacturing, selling and distributing play experiences, educational materials and LEGO branded merchandise around the world. LEGO products were sold in more than 120 countries in 2025. The official LEGO website is lego.com. The name LEGO comes from the Danish words “leg godt,” meaning “play well.” LEGO combines physical construction with themed play, collecting, role-play and digital entertainment. The product portfolio includes original LEGO themes and licensed properties such as LEGO Star Wars, LEGO Marvel, LEGO Batman, LEGO Fortnite and LEGO NINJAGO. The LEGO Group reported revenue of DKK 83.5 billion in 2025, an increase of 12 percent from DKK 74.3 billion in 2024. The 2025 portfolio contained more than 860 products, approximately half of them new. These figures describe the LEGO Group, which develops and sells the LEGO brand and related products.

Who owns LEGO?

LEGO is ultimately owned by KIRKBI A/S, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is LEGO, LEGO System A/S, LEGO A/S, LEGO Holding, and KIRKBI A/S. KIRKBI A/S is headquartered in Denmark and is owned by the Kirk Kristiansen family, which founded the LEGO Group in 1932. KIRKBI A/S is the family’s holding and investment company. LEGO Holding holds 75 percent of the LEGO Group, while the LEGO Foundation owns the remaining 25 percent. LEGO Holding is fully owned by KIRKBI A/S. The LEGO Group is not publicly traded. There is no publicly listed LEGO stock available for individual investors to buy. Ownership remains within the private structure controlled by the Kirk Kristiansen family and the LEGO Foundation. The LEGO Group’s 2025 annual report states that the ownership structure changed from KIRKBI A/S to LEGO Holding A/S on 11 August 2025. The same report identifies LEGO A/S as the parent of the LEGO Group, with its shares owned by LEGO Holding A/S and LEGO Foundation Investments A/S. LEGO Holding A/S is fully owned by KIRKBI A/S, and KIRKBI A/S is ultimately owned by the Kirk Kristiansen family and K2 Fonden af 2023. This structure means that KIRKBI A/S is the ultimate owner identified for the LEGO brand, while LEGO Holding and LEGO A/S are intermediate entities in the corporate chain. The LEGO Foundation remains a 25 percent owner of the LEGO Group rather than the ultimate owner of the LEGO brand.

Where does LEGO come from?

LEGO originated in Billund, Denmark, where Ole Kirk Kristiansen founded the LEGO Group in 1932. The Kirk Kristiansen family began making wooden toys that year, before LEGO became associated with interlocking construction bricks. The company changed its name to LEGO Mursten, meaning LEGO Bricks, in 1949. Godtfred Kirk Christiansen launched the LEGO System in Play in 1955. The system presented LEGO products as compatible parts of a structured play system rather than as unrelated individual toys. The LEGO Group’s family ownership continued across generations. The Kirk Kristiansen family began running the LEGO Group through the investment firm Kirkbi in 1995. KIRKBI later became the holding company through which the family retained ownership of the LEGO Group and the LEGO brand. The LEGO Group sold its LEGOLAND parks to Merlin Entertainments Group in 2005 for €375 million and received a 30 percent shareholding in Merlin as part of the transaction. The sale separated ownership of the physical LEGOLAND parks from the LEGO Group, although LEGO branding and related commercial relationships continued. LEGO NINJAGO launched in 2011 and quickly became an evergreen LEGO product theme. The LEGO Group opened a factory in Nyíregyháza, Hungary, in 2008 and a factory in Monterrey, Mexico, in 2009. These facilities formed part of the LEGO Group’s expansion of its international manufacturing network.

What products does LEGO make?

LEGO makes interlocking construction bricks, building sets, themed play products, educational materials, digital play experiences and LEGO branded merchandise. The portfolio includes products for children and adults, with sets based on original LEGO concepts and licensed entertainment properties. LEGO sets cover themes including LEGO Technic, LEGO Ideas, LEGO Flowers, LEGO NINJAGO, LEGO Star Wars, LEGO Marvel and LEGO Batman. LEGO Technic focuses on mechanical models and construction features. LEGO Ideas is a platform through which fan-submitted concepts can become official LEGO products. LEGO Flowers refers to botanical building sets and related plant-based models. LEGO Batman products include building sets and video games featuring Batman and characters from the DC universe. LEGO Batman is also associated with films, including The LEGO Batman Movie. The LEGO Group owns and licenses different rights connected with LEGO branded products, films and games, so ownership of a particular character or entertainment property is not identical to ownership of the LEGO brand. The LEGO Group opened its first LEGO Fortnite sets in 2024. LEGO Fortnite refers to a collaboration involving the LEGO brand and Fortnite, the game associated with Epic Games. LEGO Fortnite sets are physical products, while LEGO Fortnite digital experiences operate within the Fortnite ecosystem. LEGO Star Wars is a licensed product line based on the Star Wars property. LEGO Marvel is a licensed product line based on Marvel characters and stories. LEGO Pokémon is a separate search term that refers to LEGO themed products or possible collaborations, but the available verified information does not establish a current official LEGO Pokémon product line.

How does LEGO manufacture and sell its products?

The LEGO Group manufactures products through facilities in Denmark, China, the Czech Republic, Hungary, Mexico and Vietnam. In 2024, the LEGO Group had five factories and four regional distribution centres globally. The LEGO Group opened factories in Hungary in 2008 and Mexico in 2009. The LEGO Group’s 2025 results state that a new factory and regional distribution centre opened in Vietnam, while the group continued expanding facilities in Hungary, Mexico and China. The LEGO Group also made progress on a factory and regional distribution centre in Virginia, United States. LEGO products are sold through LEGO stores, other retailers and online channels. In the first half of 2025, the LEGO Group opened 24 stores, bringing its global total to 1,079 branded stores in 54 markets. A LEGO store in Chicago is one example of the brand’s retail presence, but the exact nearest store depends on the shopper’s location. The LEGO Group sells products in more than 120 countries. Its international manufacturing and distribution network supports sales across the Americas, Europe, the Middle East, Africa and Asia Pacific regions. The company’s product sales include physical building sets, licensed themes, digital experiences and other LEGO branded merchandise.

Why did LEGO sell LEGOLAND?

The LEGO Group sold its LEGOLAND parks to Merlin Entertainments Group in 2005 for €375 million and received a 30 percent shareholding in Merlin as part of the transaction. The sale transferred ownership of the parks to Merlin while allowing the LEGO Group to retain a financial interest in the purchaser. LEGOLAND parks and the LEGO brand are related but are not the same ownership category. LEGOLAND is a location-based entertainment business, while LEGO is the construction-toy and play brand developed by the LEGO Group. KIRKBI later held an interest in Merlin Entertainments, which included LEGOLAND activities. The sale is therefore part of the LEGO Group’s ownership history, not evidence that the LEGO brand itself was sold to Merlin. The LEGO brand remained within the Kirk Kristiansen family’s ownership structure.

Is LEGO publicly traded?

LEGO is not a publicly traded company. The LEGO Group is privately held, with 75 percent owned by LEGO Holding and 25 percent owned by the LEGO Foundation. LEGO Holding is fully owned by KIRKBI A/S, which is owned by the Kirk Kristiansen family. Because the LEGO Group is privately held, there is no public LEGO stock ticker and no ordinary LEGO share available on a stock exchange. The ownership of LEGO should not be confused with ownership of companies connected with LEGO licensed products, games, films or entertainment parks. A company involved in a LEGO partnership does not necessarily own the LEGO brand.

What are LEGO’s games and digital experiences?

LEGO games include video games based on LEGO themes and licensed properties, such as LEGO Star Wars, LEGO Marvel Super Heroes and LEGO Batman. Whether a specific game supports multiplayer, cooperative play or cross-platform play depends on the title, platform and edition. LEGO Star Wars games may include multiplayer modes, but the answer depends on the particular LEGO Star Wars release. LEGO Marvel Super Heroes games can also have multiplayer features in some versions, but platform-specific details determine how multiplayer works. LEGO Batman games likewise vary by title and platform. LEGO Party is a separate game experience, and cross-platform support depends on the game version and supported hardware. A general statement that every LEGO game is cross-platform or multiplayer would not be accurate. LEGO Fortnite is still an active LEGO and Fortnite collaboration according to the LEGO Group’s recent product and business information. The LEGO Group introduced its first LEGO Fortnite sets in 2024. The physical sets and the digital Fortnite experience are related but are not the same product.

How much revenue does LEGO report?

The LEGO Group reported revenue of DKK 65.9 billion in 2023, DKK 74.3 billion in 2024 and DKK 83.5 billion in 2025. Revenue increased by 12 percent from 2024 to 2025. The LEGO Group reported strong demand across its portfolio in 2025, with growth in all market groups, especially Western Europe, the Americas and the Central and Eastern Europe, Middle East and Africa region. LEGO products were sold in more than 120 countries during 2025. The available verified financial information does not establish that LEGO was DKK 800 million in debt. The question “Was LEGO 800 million in debt?” may refer to a historical financial claim, but that specific figure is not included here as a verified current ownership or financial fact.

What safety record does LEGO report?

The LEGO Group reported zero product recalls in 2025 and stated that it had recorded no product recalls since 2009. This is the LEGO Group’s reported product recall record for the stated period. The LEGO Group’s products include construction sets, themed play materials, educational products and merchandise. Safety information can differ by product, market and applicable regulations, so a product-specific question requires checking the relevant product documentation or local authority information.

Frequently asked questions about LEGO

Who owns LEGO now?: LEGO is ultimately owned by KIRKBI A/S, which is owned by the Kirk Kristiansen family. The ownership chain is LEGO, LEGO System A/S, LEGO A/S, LEGO Holding and KIRKBI A/S.
How rich are the LEGO family?: The Kirk Kristiansen family owns KIRKBI A/S, which owns LEGO Holding’s 75 percent interest in the LEGO Group. The verified information establishes the family’s ownership structure but does not provide a current net-worth figure for the family.
Which country buys the most LEGO?: The LEGO Group’s verified 2025 information identifies the Americas, Western Europe and the Central and Eastern Europe, Middle East and Africa region as important growth markets, but it does not identify one country as the largest buyer.
Is LEGO Insiders free?: The verified information here does not establish the current terms of LEGO Insiders membership. LEGO Insiders is a LEGO customer membership programme, but registration benefits and conditions can change by market.
Who owns the LEGO movie rights?: Ownership of film rights depends on the specific LEGO film and the agreements behind it. The LEGO brand is ultimately owned through KIRKBI A/S, but that does not mean KIRKBI owns every character, studio or film property used in LEGO movies.
What is LEGO Smart Play?: The verified information here does not establish a current LEGO product or platform called LEGO Smart Play. LEGO does develop physical and digital play experiences, but the name should not be treated as a confirmed LEGO product category without title-specific information.
What is LEGO Technic?: LEGO Technic is a LEGO product line focused on mechanical models and construction features. It forms part of the wider LEGO portfolio of building sets and themed play products.