- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
REWE Bio is a German organic private label of REWE Group, offering organic food and beverages through REWE supermarkets and related sales channels. The brand is ultimately owned by REWE-Zentralfinanz eG, a cooperative headquartered in Germany.
rewe.deOwnership chain
- BrandREWE BioGermany
- REWE Group
- Ultimate ownerREWE-Zentralfinanz eGGermany
About REWE Bio
What is REWE Bio?
REWE Bio is REWE’s private label for organic food and beverages. REWE states that the range includes products across the food assortment, from fruit and vegetables to dairy products, meat, plant-based foods, pantry goods and beverages. REWE describes its organic private-label products as made without genetic engineering, pesticides or chemical-synthetic fertilisers. REWE also says that REWE Bio products generally use short ingredient lists and avoid unnecessary additives such as added flavourings and flavour-enhancing yeast extracts. REWE Bio is part of a wider group of REWE private labels. REWE lists REWE Beste Wahl, REWE Regional, REWE frei von and REWE Feine Welt alongside REWE Bio. REWE Bio products are sold primarily through REWE’s retail business in Germany. The range includes both products carrying the standard EU organic certification and products with additional certification from Naturland. Naturland’s rules exceed the requirements of the EU Organic Regulation in several areas. REWE introduced REWE Bio and REWE Beste Wahl plant-based private-label products under the name “Pflanzlich” in 2026.
Who owns REWE Bio?
REWE Bio is ultimately owned by REWE-Zentralfinanz eG, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is REWE Bio, then REWE Group, then REWE-Zentralfinanz eG. REWE-Zentralfinanz eG is a cooperative. REWE Bio is therefore connected to a cooperative ownership structure through REWE Group and its ultimate parent. REWE Group reported external sales of €84.8 billion in 2022 and a presence in 21 European countries. These figures describe REWE Group rather than REWE Bio alone. REWE Bio is a private label developed and sold within the REWE business. The brand is not presented as an independent food manufacturer. Individual products can be made by different suppliers and manufacturing companies. A 2021 recall, for example, identified Öko Service GmbH in Hilter am Teutoburger Wald, Germany, as the manufacturer of a recalled REWE Bio frozen-herb product.
Where does REWE Bio come from?
REWE Bio originated in Germany as an organic private label of REWE. REWE itself was founded in 1927 in Cologne as the Revisionsverband der Westkauf-Genossenschaften, a federation of 17 food-wholesale cooperatives. REWE introduced its first private-label products in 1948. The early private-label names included REWE Dreistern and REWE Kronjuwel. REWE first sold organic products under its own label in 1988. The organic range was then called Füllhorn. Füllhorn was launched as an alternative to conventionally produced food. REWE began replacing Füllhorn with REWE Bio in autumn 2007. The change initially involved a logo change, and REWE Bio emerged from the earlier Füllhorn range. REWE officially announced the start of the REWE Bio private label through Jan Kunath, then head of REWE supermarkets in Germany, at the International Green Week in Berlin in 2008. REWE promoted the range at that time with the claim “Jeden Tag ein bisschen besser,” meaning “A little better every day.” REWE relaunched REWE Bio in 2018 with a new green-and-white visual design. The redesign followed ten years of the previous visual identity.
What products does REWE Bio make?
REWE Bio covers a broad range of organic groceries sold under REWE’s own label. REWE lists organic products including fruit, vegetables, dairy products, meat, plant-based foods and pantry goods. Common REWE Bio search terms include milk, yoghurt, skyr, kefir, mozzarella, feta, cream cheese, cottage cheese, eggs, tofu, paneer, coffee, chocolate, olive oil and coconut water. The exact availability of each product can vary by REWE store, region and online assortment. REWE reported in 2024 that its range contained more than 850 REWE Bio products. In the same year, REWE said that its organic private-label products represented the larger share of its organic sales. REWE also stated in 2024 that it listed more than 6,000 products carrying an organic seal across its overall assortment. That figure includes products beyond REWE Bio. REWE’s organic assortment includes products with different organic marks. These can include the EU organic logo, the German organic seal, Naturland, Demeter and Bioland, depending on the product.
Is REWE Bio organic and is REWE Bio certified?
REWE Bio products labelled as organic must comply with the EU Organic Regulation and are subject to organic controls. REWE states that food businesses producing organic food must register with an approved organic inspection body and undergo at least annual checks. REWE Bio products can also carry the Naturland seal. Naturland certification adds requirements that go beyond the EU Organic Regulation. These requirements cover areas including farming practices, animal welfare and social standards. REWE began its strategic cooperation with Naturland in 2009. The stated purpose was to strengthen organic farming and make organic products available to a broader market. In 2024, approximately half of more than 850 REWE Bio products carried the Naturland seal. REWE also stated that all REWE Bio meat products carried the Naturland seal at that time. REWE’s current information describes more than 300 REWE Bio products as Naturland certified. The wider organic assortment can include other certification marks, so not every REWE Bio product carries Naturland certification.
How are REWE Bio products made and where are they manufactured?
REWE Bio products are made by suppliers and manufacturers working for REWE, rather than at one single REWE Bio factory. The manufacturing location depends on the individual product and supplier. REWE states that many REWE Bio products are based on short ingredient lists and do not contain added flavourings or yeast extracts used as flavour enhancers. REWE also states that the range avoids genetic engineering, pesticides and chemical-synthetic fertilisers in accordance with its organic positioning. Naturland-certified products follow additional standards. Naturland states that its rules are stricter and more detailed than the requirements of the EU Organic Regulation. Naturland certification can also include social requirements for workers and producers. The origin of agricultural ingredients differs by product. REWE states that many fruit and vegetable products come directly from organic farms in Germany, while the range also includes ingredients and products from other countries. A product’s packaging provides the most specific information about its ingredients, origin, organic control body and manufacturer. Supplier details can differ between products sold under the same REWE Bio label.
What happened in the REWE Bio herb recall?
A 50-gram package of REWE Bio 6-Kräuter frozen organic herbs with a best-before date in July 2022 was recalled in October 2021 after bacteria were detected. The recalled product was manufactured by Öko Service GmbH, based in Hilter am Teutoburger Wald, Germany. The recall applied to Baden-Württemberg, Bavaria, Hesse, Lower Saxony, North Rhine-Westphalia, Saxony and Thuringia. The recall concerned a specific frozen-herb product, package size and best-before date. It did not apply automatically to all REWE Bio products. Shoppers should use the product information and recall notices on the packaging when checking a particular item.
How does REWE Bio compare with Naturland and other organic labels?
REWE Bio is a retailer-owned private label, while Naturland is an independent organic association and certification scheme. REWE Bio products can carry the Naturland seal when they meet Naturland’s additional requirements. The EU organic logo identifies products that meet the legal requirements of the EU Organic Regulation. Naturland’s rules go beyond those legal requirements in several areas. REWE states that Naturland-certified products can have stricter requirements for farming, animal welfare and social standards. REWE Bio is part of REWE’s broader organic assortment rather than a separate organic certification system. Other products sold by REWE can carry the German organic seal, Demeter, Bioland or other recognised organic marks. REWE’s own private-label competitors within its assortment include REWE Beste Wahl, REWE Regional, REWE frei von and REWE Feine Welt. REWE Bio is the group’s named organic private label.
What changed for REWE Bio plant-based products in 2026?
REWE introduced REWE Bio and REWE Beste Wahl plant-based private-label products under the name “Pflanzlich” in 2026. The change places plant-based products from these private labels under a shared name. REWE Bio’s plant-based range is part of the wider REWE Bio assortment and does not replace the organic label’s other product categories. REWE Bio continues to include conventional organic categories such as dairy products, eggs, meat, produce, beverages and pantry foods.
Frequently asked questions about REWE Bio
Is REWE Bio milk organic?
- REWE Bio milk is sold as an organic product and must comply with the EU Organic Regulation. Some REWE Bio dairy products may also carry the Naturland seal, which indicates requirements beyond the EU organic standard.
Is REWE Bio tofu organic?
- REWE Bio tofu is part of the brand’s organic private-label range. The organic status is identified on the product packaging through the relevant organic seal, while some products may additionally carry Naturland certification.
Are REWE Bio eggs certified?
- REWE Bio eggs are sold as organic eggs and are subject to the controls required for organic food. The packaging identifies the applicable organic certification and the product’s origin information.
Does REWE Bio sell coffee and chocolate?
- REWE Bio includes coffee and chocolate among the product categories shoppers search for under the label. The exact recipe, country of origin and additional certification depend on the individual product and its packaging.
Does REWE Bio have Naturland certification?
- Some REWE Bio products have Naturland certification, but Naturland does not apply automatically to every REWE Bio item. REWE stated in 2024 that approximately half of more than 850 REWE Bio products carried the Naturland seal, and that all REWE Bio meat products carried it at that time.
Are REWE Bio yoghurt, skyr, kefir and mozzarella organic?
- REWE Bio yoghurt, skyr, kefir and mozzarella products are presented as organic products under the REWE Bio label. Their additional certification, ingredients and manufacturing supplier can differ by product, so the packaging provides the product-specific details.
Is REWE Bio paneer or cottage cheese available?
- REWE Bio products can include paneer and cottage cheese, also known in German as körniger Frischkäse, depending on the store and current assortment. Availability and product specifications vary by market and should be checked in the REWE listing or on the package.
Was a REWE Bio product ever recalled?
- Yes. REWE Bio 6-Kräuter frozen organic herbs in a 50-gram package with a July 2022 best-before date were recalled in October 2021 after bacteria were detected. The recall covered specified German states and was limited to the identified product details.
Sources: nachhaltigkeit.rewe.de: tierwohl, nachhaltigkeit.rewe.de: naturland, nachhaltigkeit.rewe.de: umwelt, nachhaltigkeit.rewe.de: erzeugerinnen, nachhaltigkeit.rewe.de: tierwohl initiativen, nachhaltigkeit.rewe.de: rewe bio, rewe.de, nachhaltigkeit.rewe.de: menschen, mediacenter.rewe.de: 90 jahre rewe erfolgsgeschichte, mediacenter.rewe.de: 1178, bio2030.de, derwesten.de, mediacenter.rewe.de: rewe und naturland seit 15 jahren gemeinsamer einsatz fuer mehr bio, biopress.de, 24rhein.de, madeometer.com: REWE Bio Caff Crema coffee beans, spiegel.de, chip.de, mediacenter.rewe.de, mediacenter.rewe.de: rewe bio beste wahl pflanzlich, madeometer.com: REWE Bio Orangensaft, madeometer.com: REWE Bio Hafer Cookies, madeometer.com: REWE Bio Canned Beans
REWE Bio in the Magazine
Sources: rewe-group.com, en.wikipedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from REWE Bio
131- REWE Bio Blütenhonig honeyFood – Honey
- REWE Bio KokosmilchFood – Snack, Cooking Ingredient (Coconut Milk)
- REWE Bio Weißes MandelmusFood – Nut Butter / Almond Puree
- REWE Bio WalnusskerneFood – Snack (Nuts)
- REWE Bio CashewkerneFood – snack (nuts)
- REWE Bio KakaoFood – Baking Ingredient / Beverage Powder (Cocoa)
- REWE Bio Kokos-Reis DrinkBeverage – Plant-based Milk Alternative
- REWE Bio Hafer Drink Ohne ZuckerBeverage – Plant-based Milk Alternative
- REWE Bio Hafer Drink NaturBeverage – Plant-Based Milk Alternative
- REWE Bio Cashewkerne Salz & PfefferFood – Snack (Nuts)
- REWE Bio Fruit Spread BlackcurrantFood – Fruit Spread/Jam
- REWE Bio Tofu GeräuchertFood – Plant-based Meat Alternative (Smoked Tofu)
- REWE Bio Kefir Drink MildFood – Dairy Beverage
- REWE Bio Kefir Drink Peach-Mango-PassionfruitBeverage – Dairy Drink (Kefir)
- REWE Bio GingerFood – Fresh Produce (Ginger)
- REWE Bio Greek Style YogurtFood – Dairy
- REWE Bio Strawberry Fruit SpreadFood – Fruit Spread/Jam
- REWE Bio Haferflocken kernigFood – Cereal (Rolled Oats)
- REWE Bio Mandel DrinkBeverage – Almond Milk
- REWE Bio KichererbsenFood – Canned/Jarred Legumes (Chickpeas)
- REWE Bio Mixed Berries Fruit SpreadFood – Fruit Spread/Jam
- REWE Bio Fettarme H-MilchBeverage – Dairy product (Organic Low-fat UHT Milk)
- REWE Bio Orange JuiceBeverage – Fruit Juice
- REWE Bio TomatenmarkFood – Tomato Paste (Double Concentrated)
and 107 more products

