- Brand origin
- United States
- Main production
- Several countries, incl. Vietnam
Under Armour is an American sportswear brand that makes performance apparel, footwear, and accessories. Under Armour is ultimately owned by Under Armour, Inc., a publicly listed company headquartered in the United States.
underarmour.comAbout Under Armour
What is Under Armour?
Under Armour is a sportswear brand focused on performance apparel, footwear, and accessories for men, women, and youth. Under Armour, Inc. operates the brand from its headquarters in Baltimore, Maryland.
Who owns Under Armour?
Under Armour is ultimately owned by Under Armour, Inc., according to Made O'Meter's ownership data verified on 13 September 2026. Under Armour, Inc. is a publicly listed company traded on the New York Stock Exchange under the symbols UA and UAA. Kevin Plank, Under Armour's founder, president, and chief executive officer, holds all outstanding shares of the company's Class B convertible common stock and controls the majority of its voting power.
Where does Under Armour come from?
Under Armour originated in the United States and was founded in 1996 by Kevin Plank. Plank developed the company's first performance T-shirt after playing football at the University of Maryland. Under Armour began in the Washington, DC, area before moving its operations to Baltimore, Maryland, where the company has remained headquartered.
What products does Under Armour make?
Under Armour makes athletic apparel, footwear, and accessories for men, women, and youth. Its products include performance shirts, jackets, hoodies, pants, leggings, shorts, sports bras, athletic shoes, bags, gloves, caps, and other sports equipment. Under Armour also supplies uniforms for sports including American football, basketball, and soccer. In fiscal 2025, apparel represented 67 percent of net revenue, footwear represented 23 percent, and accessories represented 8 percent.
Frequently asked questions about Under Armour
Is Under Armour an American brand?
- Yes. Under Armour originated in the United States, was founded in 1996, and is headquartered in Baltimore, Maryland.
Who founded Under Armour?
- Kevin Plank founded Under Armour in 1996. Plank is also the company's president and chief executive officer.
Does Under Armour make shoes?
- Yes. Under Armour makes athletic footwear, including shoes designed for activities such as running, training, basketball, and other sports.
Where are Under Armour products made?
- Under Armour products are made by unaffiliated manufacturers. In fiscal 2025, the company's apparel and accessories were produced by 39 primary contract manufacturers operating in 18 countries.
Is Under Armour publicly traded?
- Yes. Under Armour, Inc. is publicly listed on the New York Stock Exchange under the symbols UA and UAA.
Sources: about.underarmour.com: history.html, en.wikipedia.org, fintel.io, static.umterps.com, about.underarmour.com: celebrating 25 years of under armour.html, underarmourinc.gcs-web.com, about.underarmour.com: under armour announces leadership transition.html, underarmour.ae
Sources: fintel.io, marketscreener.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Under Armour
27- Under Armour HOVR Velociti Pace running shoesFootwear β Performance Running Shoes
- Under Armour Sportswear CapClothing β Headwear
- Under Armour sportswearOther β Athletic apparel, footwear, and accessories
- Under Armour FootwearApparel & Accessories β Athletic Footwear
- Under Armour Tech 2.0 T-ShirtClothing β Athletic Shirt
- Under Armour ShortsApparel β Athletic Wear
- Under Armour Athletic WearApparel β Sportswear
- Under Armour DYNAMIC 2Footwear β Training shoes
- Under Armour performance socksApparel β Sport Socks
- Under Armour Sports BraApparel β Women's Sportswear / Sports Bra
- Under Armour Curry Series footwearFootwear β Basketball Shoes
- Under Armour shirtApparel β Sports/Performance T-shirt
- Under Armour Charged sneakersFootwear β Athletic Training Shoes
- Under Armour Athletic ApparelOther β Athletic apparel and footwear
- Under Armour HeatGear apparelClothing β Athletic Wear
- Under Armour HOVR Phantom running shoesFootwear β Running Shoes
- Under Armour Athletic TrousersApparel β Sports Clothing
- Under Armour running shoesFootwear β Athletic Shoes
- Under Armour performance apparelApparel β Sports and Fitness Clothing
- Under Armour W Charged Aurora 2Footwear β Women's Training Shoes
- Under Armour Flex Waist BagApparel β Accessories
- Under Armour LockdownFootwear β Basketball shoes
- Under Armour hoodieApparel β Sportswear hoodie
- Under Armour basketball shoesFootwear β Athletic/Basketball Shoes
and 3 more products
Alternatives to Under Armour
Brands in the same category that are not American-owned: