Haribo Fruitilicious confectionery

HARIBO Fruitilicious is a popular fruit-flavoured gummy confectionery produced by the renowned confectionery brand Haribo. The brand was originally founded in Germany in 1920 by Hans Riegel Sr. in Bonn, deriving its name from an acronym of his name and the city (HA-RI-BO). Today, Haribo is one of the largest manufacturers of gummi and jelly sweets in the world.

Haribo operates as a privately held family-owned company, officially known as Haribo GmbH & Co. KG, headquartered in Grafschaft, Germany. While the brand originated in Germany, Haribo products sold in the United Kingdom are manufactured across various European production facilities to supply the global demand. The UK market is managed locally through Haribo's dedicated British subsidiary, Haribo Dunhills (Pontefract) PLC, which also oversees the heritage of local favourites like Pontefract cakes.