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Bellarom is a private label brand owned by the German multinational discount supermarket chain Lidl. The brand primarily covers coffee products, including instant coffee, beans, and capsules, which are sold exclusively in Lidl stores across Europe, including Denmark. Lidl is part of the Schwarz Group, one of the largest food retailers in the world, headquartered in Germany. The manufacturing of Bellarom coffee typically takes place in various European facilities specialized in roasting and packaging coffee for private labels.
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