Roborock Q10 S5+ Robot Vacuum Cleaner

Roborock (Beijing Roborock Technology Co., Ltd.) is a Chinese consumer electronics and smart appliance company founded in July 2014 by Richard Chang (Chang Jing) in Beijing, China. The company quickly gained prominence as part of the Xiaomi ecosystem, producing popular robot vacuum cleaners under both Xiaomi's brand and its own Roborock brand.

Roborock manufactures all its robotic cleaning appliances and smart household hardware primarily in China, utilizing state-of-the-art automated manufacturing plants in Shenzhen, Huizhou, and surrounding tech manufacturing hubs.

Today, Beijing Roborock Technology Co., Ltd. is a publicly traded entity listed on the Shanghai Stock Exchange STAR Market (Sci-Tech Innovation Board). It operates independently with subsidiaries globally to manage international distribution across Europe, North America, and the United Kingdom.