Nixe Solid Tuna in Sunflower Oil

Brand Overview

Nixe is an exclusive private label brand created and distributed by the German discount supermarket giant Lidl. The brand covers a wide range of canned and preserved seafood products, such as tuna, sardines, mackerel, and herring, offering affordable everyday pantry staples across Lidl's vast retail network throughout Europe, including Romania.

Manufacturing and Sourcing

Products under the Nixe label are sourced and packaged through various international third-party canned seafood processors. Depending on the fishing zone, batch, and product variety, Nixe canned tuna is commonly processed and canned in countries with major canning infrastructure, such as Spain, Ecuador, Mauritius, the Philippines, or Thailand, before being imported and distributed across European Lidl stores.

Ownership Structure

Lidl is part of the Schwarz Group (Schwarz-Gruppe), a privately owned multinational retail corporation based in Neckarsulm, Germany. The Schwarz Group is one of the largest retail conglomerates in the world by revenue, operating both Lidl and the Kaufland hypermarket chain. In Romania, the brand is distributed directly via Lidl Discount S.R.L.