Royale toilet paper

Royale is a premier Canadian brand of household paper products, renowned for its soft bathroom tissue, facial tissue, and paper towels featuring the recognizable white kittens mascot. The brand originated in Canada under J.D. Irving, Limited, and is manufactured and distributed by its consumer products subsidiary, Irving Consumer Products Limited.

Production takes place primarily across Canadian paper mills and converting facilities located in New Brunswick and Ontario. While the Royale brand is predominantly sold across Canada and North American markets (and sometimes imported into the UK as specialty bath tissue), it should not be confused with regional UK tissue brands or private labels that occasionally use "Royale" as a product line name, nor with the UK-based Royal tissue brand variations produced by European converters.

Irving Consumer Products remains part of J.D. Irving, Limited, a diversified, privately held conglomerate headquartered in Saint John, New Brunswick, Canada. The ultimate ownership remains completely with the Irving family in Canada.