3INA Cosmetics

3INA (pronounced 'Mina') is a vibrant, modern beauty and cosmetics brand launched in 2016 by Spanish entrepreneurs Pablo Rivera and Mark Eve. Conceived with an inclusive, playful approach to makeup, 3INA emphasizes bold colors, cruelty-free formulas, and vegan-friendly ingredients. The brand quickly grew from its initial flagship retail launches in London into an international presence available through global e-commerce platforms and cosmetics retailers, including in Norway.

While founded in Madrid and maintaining deep roots in Spain, the brand produces the vast majority of its cosmetics lineup in Europe, primarily in Spain and Italy, known for stringent cosmetic safety and high manufacturing standards.

3INA operates under 3INA Cosmetics S.L., headquartered in Madrid, Spain, which remains privately held by its founders and associated investment partners.