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Vitamin Well Awake is a low-calorie, non-carbonated functional beverage formulated with caffeine, vitamin D, vitamin B12, and folic acid, flavored with raspberry (bringebær on Scandinavian labeling).
The brand Vitamin Well was established in Stockholm, Sweden, in 2008 as a modern, lower-sugar alternative to sodas and sugary energy drinks. Its beverages are primarily manufactured in Sweden and across bottling facilities in Northern Europe.
Today, Vitamin Well is owned by Vitamin Well Group (Vitamin Well AB), a fast-growing European functional food and beverage company whose portfolio also includes brands like NOCCO and Barebells. The majority shareholder of Vitamin Well Group is the Nordic private equity firm Bridgepoint, headquartered in London, United Kingdom, alongside institutional investors and founders.
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