Cloetta Kexchoklad Chocolate Wafer Bar

Brand Origin and History

Cloetta Kexchoklad is one of Sweden's most iconic sweet treats. The product was first launched in 1938 by the confectionery company Brödrene Cloetta, which was originally established in Copenhagen, Denmark in 1862 before moving its primary operations to Sweden in 1873. Known for its distinctive yellow cross-checked packaging and crispy milk-chocolate-covered wafers, Kexchoklad quickly became a staple in Swedish snacking culture and an outdoor companion for skiing and hiking.

Manufacturing and Ownership

Kexchoklad is manufactured in Cloetta's long-standing production plant located in Ljungsbro, Sweden. Cloetta AB remains an independent, publicly traded confectionery group headquartered in Solna, Sweden, with a strong market presence across the Nordic region and northern Europe. In the United Kingdom, Cloetta products, including Kexchoklad, are available via international confectionery importers, Scandinavian specialty grocers, and Cloetta's regional commercial distribution channels.