by Sainsbury's Basmati & Wild Rice

This product is a private-label blend of basmati and wild rice sold by Sainsbury's, one of the United Kingdom's leading supermarket chains.

Founded in 1869 by John James Sainsbury and his wife Mary Ann in Drury Lane, London, Sainsbury's grew to become one of the most prominent retail grocers in Britain. Its private-label goods under the core 'by Sainsbury's' range offer staple household foods across the UK.

The ultimate owner of the brand is J Sainsbury plc, a publicly traded British retail company headquartered in London, United Kingdom. As rice cannot be commercially cultivated within the UK, the grains are sourced and harvested globally (basmati traditionally from the Indian subcontinent and wild rice from North America) before being processed and packaged for distribution across Sainsbury's stores.