ASDA Own Brand Product

This product is an Asda private-label item, evidenced by Asda's customer service contact details, guarantee statement ("Try Me, Love Me"), and internal product reference coding on the reverse label.

Asda originated in Yorkshire, England, formed through the merger of Associated Dairies and the Asquith family's retail business in the 1960s. Over the decades, it grew to become one of the UK's leading supermarket chains.

While previously owned by US retail giant Walmart, Asda was acquired in 2021 by the Issa brothers alongside private equity firm TDR Capital, returning majority ownership to the United Kingdom. Asda's own-brand household and personal care ranges are primarily manufactured under contract across the UK and continental Europe.