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TORO is one of Norway's most iconic and recognized food brands. Founded in 1946 by Edvard Grieg Rieber under the company Rieber & Søn in Bergen, Norway, the brand began by producing bouillon cubes and vegetable soups to meet post-war demand for affordable, shelf-stable, and convenient meals. Over several decades, TORO expanded into a staple of Norwegian kitchens, offering a wide array of powdered soups, sauces, baking mixes, and international dinner kits like the Tandoori Indisk Kit.
In 2012–2013, the Norwegian conglomerate Orkla ASA acquired Rieber & Søn, bringing the TORO brand under its umbrella. Today, TORO is managed directly under Orkla Foods Norge, a key subsidiary of Orkla ASA headquartered in Oslo, Norway. Orkla is a leading supplier of branded consumer goods to the grocery, out-of-home, and bakery sectors across the Nordic region, the Baltics, and selected European markets.
TORO's dry culinary products, dinner kits, and sauce bases are primarily manufactured at Orkla's dedicated production facility in Arna, just outside Bergen, Norway.
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