Notino Online Retailer

Notino is one of Europe's largest online retailers specialising in perfumes, cosmetics, skincare, and personal wellness products. Established in 2004 in Brno, Czech Republic (initially under the name Parfums.cz by Michal Zámec), the business rapidly expanded internationally across Europe before unifying all regional store fronts under the single brand name Notino in 2016.

While Notino operates websites across the continent—including localized services such as Notino.se for Sweden as well as direct consumer operations in the United Kingdom—it acts as an e-commerce platform and distributor rather than a primary manufacturer. Products sold through Notino originate from global prestige and mass-market cosmetics brands, and are manufactured in various countries around the world, including France, Italy, Germany, the United States, and the UK.

The Notino brand and network are ultimately owned and managed by Notino, s.r.o., headquartered in the Czech Republic, which continues to control its central warehousing, distribution, and proprietary retail logistics across European markets.