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Cif was first introduced in France in 1969 as a cream abrasive cleaner designed to clean surfaces effectively without scratching enamel and stainless steel, revolutionizing household cleaning at the time. Over decades of international expansion, the brand introduced a wide range of surface cleaning solutions, including spray disinfectants, floor cleaners, and specialist wipes.
Today, Cif is marketed globally under names such as Cif, Jif, and Viss depending on the region. Products sold across European markets like Portugal are manufactured in multiple production hubs, primarily across European facilities in countries like Italy, Hungary, the United Kingdom, and the Netherlands.
Cif was created and developed by Unilever, the British multinational consumer goods giant headquartered in London, United Kingdom. In Portugal, Unilever's products are managed and distributed through its local subsidiary, Unilever Fima, Lda.
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