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Rituals (officially Rituals Cosmetics) was founded in 2000 by Dutch entrepreneur Raymond Cloosterman in Amsterdam, the Netherlands. Inspired by ancient Eastern traditions and wellness philosophies, the brand was created to transform daily routines into more meaningful, sensory moments through luxury bath, body, and home fragrances.
As explicitly stated on the packaging, the products inside this set—including the Private Collection Wild Fig Hand Wash and Hand Balm—are Made in The Netherlands and assembled in Europe under strict European cosmetic standards.
Rituals Cosmetics remains an independently operated privately held company headquartered in Amsterdam, Netherlands. Its operations and retail stores across the United Kingdom are managed through its local subsidiary, Rituals Cosmetics UK Ltd, based in London.
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