ja! Knusperkissen mit Lachs

Brand Origin and Overview

ja! is the well-known private label discount brand created by REWE Group, one of Germany's and Europe's leading retail and tourism groups. Introduced in 1982, ja! was designed to provide grocery shoppers with reliable, everyday household and food items at budget-friendly prices without sacrificing standard quality. Over the decades, the range has expanded significantly from staple groceries to specialized categories such as household supplies and pet food.

Manufacturing

This specific pet snack, ja! Knusperkissen mit Lachs (crunchy cat treats filled with salmon cream), is manufactured in Germany by contracted private-label pet food specialists that operate in compliance with EU pet nutrition and animal welfare standards.

Ownership

The brand ja! is wholly owned by the REWE Group (REWE-Zentral-AG / REWE Group Holding), headquartered in Cologne, Germany. Established in 1927, REWE Group operates supermarket chains, discount stores (Penny), and travel agencies across several European countries.