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Duracell Plus 9V batteries are multipurpose alkaline batteries engineered to deliver long-lasting power for daily electronics such as smoke alarms, wireless microphones, and toys.
The Duracell brand traces its origins back to the 1920s through a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory (the P.R. Mallory Company) in the United States. The brand name 'Duracell' was introduced in 1964 as a portmanteau of 'durable cell'. Over the decades, the company went through several owners, including Kraft and Procter & Gamble.
Since 2016, Duracell has been a wholly owned subsidiary of Berkshire Hathaway Inc., the multinational conglomerate headquartered in Omaha, Nebraska, United States. Duracell operates manufacturing and assembly facilities across several regions globally, including plants in the United States, Belgium, and China.
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