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Pure is a well-known British audio brand established in 2002 as a consumer electronics division of Imagination Technologies Group plc, originally celebrated for pioneering DAB digital radios such as the iconic Evoke series.
In 2016, Imagination Technologies sold the Pure brand to AVenture Communication Technologies Ltd. Pure's operations are managed through Pure International Limited, continuing its focus on digital radios, smart speakers, and multi-format audio systems.
While engineering, product design, and brand management are primarily based in the United Kingdom and Europe, manufacturing of consumer audio products like the Pure Classic C-D6 is carried out in China.
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