NOS Energy Drink

NOS Energy Drink was originally launched in 2005 by Fuze Beverage under a licensing agreement with Holley Performance Products, maker of the well-known Nitrous Oxide Systems (NOS) automotive brand. The beverage packaging famously mirrored automotive nitrous oxide canisters.

In 2007, The Coca-Cola Company acquired Fuze Beverage, bringing the NOS energy drink portfolio under its umbrella. In 2015, Coca-Cola and Monster Beverage Corporation executed a major strategic partnership and asset swap, transferring Coca-Cola's global energy drink business—including NOS and Full Throttle—to Monster Beverage Corporation.

Today, Monster Beverage Corporation (headquartered in Corona, California, USA) is the ultimate owner and marketer of the NOS brand. Although primarily distributed across North America, imports can often be found in the United Kingdom through specialty and international beverage retailers.