The Ordinary The Daily Set

The Daily Set by The Ordinary is a popular daily skincare regimen containing staple products like the Squalane Cleanser, Hyaluronic Acid 2% + B5, and Natural Moisturizing Factors + HA. Formulated to hydrate, cleanse, and support barrier health, this curated set provides accessible clinical skincare suitable for all skin types.

The Ordinary was founded in Toronto, Ontario, Canada, in 2016 under the umbrella of DECIEM, 'The Abnormal Beauty Company,' co-founded by Brandon Truaxe. The brand quickly gained global prominence in markets such as the United Kingdom and North America by offering functional beauty products with transparent ingredient concentrations and minimal marketing markups.

Today, DECIEM and The Ordinary are fully owned by The Estée Lauder Companies Inc., an American multinational cosmetics powerhouse headquartered in New York City. Estée Lauder first acquired a minority stake in 2017, expanded to majority ownership in 2021, and completed the full 100% acquisition in 2024. Most products within the set continue to be primarily manufactured in Canada, adhering to the company's established lab standards before international distribution.