Lakrids by Bülow Advent Calendar

Lakrids by Bülow was founded in 2007 on Bornholm, Denmark, by entrepreneur Johan Bülow with a passion for creating gourmet liquorice. The brand quickly expanded beyond Denmark and gained international recognition for its chocolate-coated premium liquorice creations.

All of Lakrids by Bülow's products are manufactured at their dedicated factory in Hvidovre, Denmark, utilizing renewable energy sources and carefully selected ingredients.

In 2016, Swedish private equity firm Valedo Partners acquired a majority stake in Lakrids by Bülow (Lakrids ApS) to fuel its global expansion, while founder Johan Bülow remains involved as an investor and brand ambassador.