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Sondey is a proprietary private label brand owned by the German retail giant Lidl (part of the Schwarz Gruppe). Under the Sondey brand, Lidl offers a diverse assortment of sweet baked goods, including hazelnut-filled wafer bars, cookies, and biscuits.
Because Sondey is an exclusive retailer brand rather than an independent manufacturer, production is contracted out to various European biscuit and confectionery producers, notably located in Germany, Austria, and Italy, depending on the specific product line.
The ultimate owner of the brand is Schwarz-Gruppe (Schwarz Group), headquartered in Neckarsulm, Germany. In Switzerland, Lidl operates as Lidl Schweiz AG, distributing Sondey products across its nationwide network of discount stores.
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