President's Choice MAX Paper Towels

Brand Overview

President's Choice (PC) is one of Canada's most recognizable private-label brands. Created in the mid-1980s by Loblaw Companies Limited under executive Dave Nichol, President's Choice was developed to offer premium-tier store-brand alternatives that could rival national brand-name products in quality and value.

Ownership and Production

President's Choice is owned by Loblaw Companies Limited, which itself is controlled by the Weston family through George Weston Limited, a major Canadian retail and food conglomerate headquartered in Brampton and Toronto, Ontario.

President's Choice MAX Paper Towels are manufactured using domestic and imported materials, predominantly produced at contracted commercial paper and tissue converting mills located across Canada (such as Kruger or Cascades, common partners for Canadian private-label paper products).