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Explore Cuisine is a leading brand in the plant-based food industry, specializing in high-protein, gluten-free pasta alternatives made from ingredients like beans, pulses, and lentils. The brand was originally founded by Joe Erani under the company name Explore Asian, with the goal of bringing traditional Asian ingredients to a global health-conscious market.
The products are typically manufactured in China, where the specialized facilities for legume-based noodle production are located. Ownership is held by Ethical Foods SA, a company headquartered in Switzerland that manages the brand's global distribution and strategy. The brand operates through various regional entities, including FoodArt GmbH in Germany and Explore Cuisine Ltd. in the UK, ensuring its organic and vegan products reach major retailers worldwide.
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