Color soft drink

Color is a traditional Norwegian soft drink brand that has long been a staple in the Norwegian market. Originally launched as a local brand to provide a variety of flavored carbonated beverages, it has maintained a strong presence through its association with Norwegian beverage history and local production standards.

The brand is currently owned and managed by Ringnes AS, which is the largest brewery and beverage company in Norway. While the brand has deep Norwegian roots, Ringnes is a subsidiary of the Carlsberg Group, a global brewing leader based in Denmark. This means that while Color remains a distinctly Norwegian product in terms of consumer recognition and local manufacturing, its ultimate corporate ownership is Danish. The production typically takes place at Ringnes' facilities in Norway, ensuring it meets regional taste profiles and supply chain requirements.