Rotosound Bass Guitar Strings

Rotosound is a legendary name in the music industry, particularly renowned for its development of the Swing Bass 66 strings. Founded in 1958 by James How, the brand played a pivotal role in the 'British Invasion' and the evolution of rock music. The company became famous for its unique roundwound string design, which was developed in collaboration with John Entwistle of The Who to achieve a brighter, more percussive bass sound.

To this day, Rotosound maintains its heritage by keeping its production localized. All strings are manufactured at the company's factory in Sevenoaks, Kent, England. This commitment to British manufacturing ensures that the brand retains control over its specialized winding processes and material quality, which have been utilized by iconic artists ranging from Pink Floyd and Led Zeppelin to Guns N' Roses.

Ownership of Rotosound remains independent and family-run. Following the legacy of James How, the company is managed by his son, Jason How. This independent status allows the brand to focus on long-term quality and innovation within the musical string market without the pressures of a larger corporate conglomerate, maintaining its status as a premier British craft brand in the global music scene.