Saskia Mineralvand (Löningen source)

Saskia is a well-known private-label brand of mineral water primarily sold through the German discount retailer Lidl. The brand is famous for its efficient vertical integration, as the water is sourced and bottled by companies within the Schwarz Group, ensuring high quality at a low price point. This specific bottle is sourced from the Löningen spring in Lower Saxony, Germany.

The brand Saskia was developed specifically for Lidl to provide a consistent bottled water offering across its European network. The production is managed by Mitteldeutsche Erfrischungsgetränke (MEG), which is the beverage manufacturing arm of the Schwarz Group. By owning the entire supply chain from the spring to the supermarket shelf, the company maintains strict control over production and environmental standards, including the use of recycled PET in their bottles.