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Maynards is a historic confectionery brand best known for iconic treats like Wine Gums and Swedish Berries. The brand's history dates back to 1880 in London, England, where Charles Riley Maynard and his brother Tom began making sweets in a kitchen. The business grew rapidly, leading to the establishment of the Maynards company in 1896.
Over the decades, ownership transitioned through several major corporate mergers. Today, Maynards is a key part of the global snacking portfolio of Mondelez International. While it retains its strong British heritage, the brand has a massive presence in Canada and other Commonwealth nations. Manufacturing occurs in various facilities worldwide, including major plants in Hamilton, Ontario for the North American market and Sheffield in the United Kingdom.
In many markets, Maynards is co-branded with Bassett's, forming the 'Maynards Bassett's' line. As a subsidiary of Mondelez International, the brand benefits from one of the world's largest distribution networks for snacks and confectionery products.
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