Surya Kohinoor Basmati Rice

The product shown is a pouch of Kohinoor brand rice, specifically part of their ready-to-heat or basmati range. The packaging explicitly states it is 'Produced in India for Surya Foods,' which is a major distributor of ethnic food products based in the United Kingdom.

Kohinoor as a brand has its roots in India, founded by the Arora family under Satnam Overseas. It became a global household name for authentic Basmati rice. In 2011, the brand was part of a significant joint venture and eventual acquisition involving McCormick & Company. Today, the brand's operations in the UK are managed by Surya Foods, while McCormick retains rights in other jurisdictions.

Surya Foods is one of the largest suppliers of authentic world foods in the UK. They handle the manufacturing and distribution for the British market, ensuring the rice is sourced from the fertile plains of India before being packaged and sold internationally. The brand remains a symbol of authentic Indian culinary heritage.