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Viss is a well-known brand of household cleaning products, primarily recognized for its abrasive cleaning creams. The brand was originally launched in the United Kingdom in 1969 under the name Cif. It was introduced to the German market in 1972 under the brand name Viss. The product is famous for using small particles to clean tough surfaces like kitchen tiles and sinks without scratching them as much as traditional powders.
Today, Viss is owned by Unilever, a British multinational consumer goods company. While the brand carries different names across the globe—such as Cif in Europe and Asia, or Jif in some other markets—the formulation and branding remain consistent. Manufacturing for the European market typically takes place in large production facilities in Hungary and Italy, though local sourcing may vary. Unilever continues to manage the brand as a global leader in the home care category.
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