Rummikub With A Twist

Rummikub is a world-renowned tile-based game that combines elements of rummy and mahjong. The game was invented in the 1940s by Ephraim Hertzano, a Romanian-born Jew who immigrated to Israel. He hand-crafted the first sets in his backyard and sold them door-to-door. The game gained international fame in the late 1970s and became the best-selling game in the United States by 1977.

Today, the brand is owned by Lemada Light Industries Ltd, the company founded by Hertzano's family. While Lemada maintains the core rights and manufacturing in Israel, the game is distributed globally through various licensing agreements with major toy companies like Goliath Games in the US and UK, and Hasbro or Ravensburger in other territories. The product shown, 'Rummikub With A Twist', is a modern variation of the classic game featuring special 'twist' jokers to enhance gameplay strategy.