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Purina Beggin' Strips are a widely recognized brand of pet treats designed to mimic the appearance and aroma of real bacon. The brand's history is rooted in the United States, originally launched by the Ralston Purina Company in 1993. Over the decades, it has become one of the most popular dog treat brands in North America, known for its distinctive 'Hammy' the dog mascot and the marketing slogan 'Dogs Don't Know It's Not Bacon!'.
Manufacturing for Beggin' Strips primarily takes place within the United States, where the company operates multiple pet food production facilities. The brand emphasizes the use of real meat as a primary ingredient, catering to the growing demand for high-quality pet snacks.
Ownership of the brand transitioned in 2001 when the Swiss multinational Nestlé acquired the Ralston Purina Company for $10.3 billion. This merger created Nestlé Purina PetCare, which now operates as the pet food division of Nestlé. As of 2024 and looking toward the future, the brand remains under the ultimate ownership of Nestlé, headquartered in Vevey, Switzerland, benefiting from the parent company's global distribution network and extensive research and development capabilities in animal nutrition.
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